There was a soft launch for a new drug today and everyone gathered to celebrate the occassion. As I sat through and listened to the presentation to understand more about the industry, I realised that it's also a highly competitive and regulated industry where the precise timing of a drug launch could mean "a make or break" outcome. A minute too early or too late into the market makes a difference just as much as the pricing war to retain the market leader advantage. On top of this, it's time-consuming and process intensive. Indeed, today marks the fruition of good teamwork that was well executed both from behind the scene clinical researches/trials and Finance to front line functions such as PR/Marketing, Product and Sales teams to launch the drug. This new drug is projected to generate a steady revenue stream for the company for the next 4-5 years, offering protection against newer diseases and viruses.
Interestingly, there was a mascot for the new drug and I must say that it looks cute!
Wonder how does the mascot for Viagra or Cialis look like back then?
and no, i didn't have my photo taken with the mascot!
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